About Us
Original design - grado design
grado is a lifestyle brand that reckons carefully about people’s emotions and opinions atthis unconventional time. Our design is a good measure of minimalism that allows oneto concentrate on the inner self, without being distracted by appearances and irrelevances. Our aromatherapy encourages one’s self-discovery and self-reflection, withoutbeing disturbed by people’s judgement and prejudice. grado design offers comfort andsupport through our products, through your life’s adventures.
grado founded at Hangzhou in 2014, is an international furniture design brand that integrates R&D, design, production and global sales. We hope each product has its own unique story, transmitting grado's pursuit of quality and thinking about design. grado takes the space demand as its starting point, suitable for multiple spaces like offices, public lounge areas, homes, hotels, home stays, to name a few.
The name of grado means “degree”in Italian. It reminds us to see designs from new perspectives, to pursue a simple and natural style, to design furniture that are related to daily life closely. We try to bring furniture back into the nature of “a houseware”, a friendly object like something from the old days.
grado hopes that each product has its own unique story, transmitting our pursuit of quality and thinking about design. We believe that design conveys the beauty of lifestyle and space aesthetics. We design products and create atmosphere through vision and smell to add vitality to the environment.
30+ Design-awards Winner
grado values every single one of our original designs. Our design works have been recognizedby 30+ major design awards including German Reddot Awards, German Iconic Awards, andItaly A’Design Awards. grado supports furniture designers to transform their intangible inspirationinto real pieces, and triggers enthusiasm for lifestyle on other people’s mind through which.
The World’s Top Cooperative Suppliers
As a global brand, we have world's top resources, such as fabrics from Denmark, wool from New Zealand, leather from Italy, wood from Finland, Russia, and America, chemicals from Sweden, and crafts from China.