About grado design

grado, established in 2014 in Hangzhou, China, grado is an international furniture design brand that integrates design, R&D, manufacturing, and sales. With a team of world-class designers, we began by focusing on workplace environments. Over time, our expertise expanded into residential, commercial, educational, and healthcare spaces.

As we grew, we noticed the line between home and office was becoming increasingly blurred. In response, grado set out to bring great design beyond the 8-hour workday and into the other 8 hours of life. In 2019, we officially launched the Living collection — marking a new chapter in our brand journey. This is the grado you see today.

Design Philosophy

Timeless Design
grado’s design language, simplicity and classic style represent the expectation of timelessness. In a world full of trends, classic products, on the other hand, are steadfast. They endure. And they hold meaning long after the initial wave of popularity subsides.

Understated Elegance
We do not pursue flashy appearances, as we have always believed that good design naturally blends into its surroundings. We value refined textures, materials, and details — seeking a balance between function and aesthetics.

Cosmopolitan
grado is rooted in Hangzhou, born in the world, and moving toward the world. Since its inception, grado has collaborated with designers and design teams from Italy, Germany, Spain, Canada, and other countries around the world, continuously gaining global recognition.
Born in Hangzhou, renowned in Milan, today grado is once again set to expand from Hangzhou to the world.

Mission & Vision

Designed for the present. Simplify lite. Enrich life.

grado is committed to providing the most suitable home furnishing solutions, exploring not only the comfort of 'life' but also the essence of "living".

We Strive To Serve More People

grado draws inspiration from daily life and showcases its design ideas through sketches. We carefully select suppliers and refine our craft to create quality products. From conceptualization to production, grado remains committed to long-termism. Our exceptional design has earned us partnerships with renowned brands like LV and DIOR to decorate their spaces. It is more encouraging that our products have become cherished companions in many customers' homes, filled with warmth and meaningful stories. This is precisely what grado aims for since we strive to bring warmth and comfort to more people and families through our products with superior design. 

Bring Exquisite Products To The World

Since 2014, grado went to Guangzhou, Shanghai, Milan, Jakarta, Cologne and other places to participate in exhibitions, and reached cooperation with customers from 30+ countries. During these exhibitions, we showcase the design and practicality of grado furniture to the public. Our enthusiastic engagement with visitors exemplifies grado’s dedication to embracing the global market.

In addition to our active participation in exhibitions, grado hosts lectures and forums where renowned designers are invited to share their design philosophy. In these harmonious and dynamic communications we base on the present while embracing a forward-looking mindset for the future.